In 2018 research from Princeton University, computer scientists estimated that 70% of mailing lists were using tracking tools. Open rate the number of people who opened the email / the number of recipients.Ĭlick rate the number of people who clicked on email links / the number of recipients. Second, it informs users whether links and attachments in their email get clicked on.įrom this, businesses figure out two key metrics for their email campaigns. First, if a recipient has opened their email, at what time, and even what device their email was opened on. Email tracking software offers two insights. Email tracking is the process of gathering data from sent emails, and then using that data to make informed business and marketing decisions.
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