![]() ![]() ![]() “It’s my feeling that all music should cost the same,” he said. Why would anybody pay three times as much?”Īlthough he said that users downloaded more than 1 million high-resolution audio tracks from Pono, ultimately there wasn’t sufficient momentum, or financial success. “They killed it by insisting on charging two to three times as much for the high-res files as for MP3s. Consumers also were shifting away from stand-alone players like iPods and using their smartphones to manage their music choices.īut for Young, the biggest hurdle for Pono was monetary. ![]() It entered the market at a time when consumers were rapidly moving away from owning music and jumping to streaming services such as Spotify. More recently, he set up his own high-resolution digital music store and playback system, Pono, which he shuttered last April about five years after introducing it. ![]() He has previously released his music in high-quality audio formats such as high-definition CDs (HDCDs) and on Blu-ray audio with the 2010 physical version of the first volume of his long-term archive release project. “It blows my mind what has happened right in front of us,” said Young. ![]()
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